Office of Continuing Education & Off-Campus Programs
Florida Gulf Coast University
10501 FGCU Blvd South
Edwards Hall, Suite 313
Fort Myers, FL 33965
Continuing Education:
(239) 745-4700
Renaissance Academy:
(239) 745-4600
Fax:
(239) 590-7034
Social Media has arrived, but do you know how to use it effectively? In Harvard Business Review studies, 88% of business users reported they’re not yet using or are using social media ineffectively to benefit from its use.
To help business people gain the advantage of using social media for marketing effective branding, FGCU has teamed with Tamara Patzer, social media and internet marketing expert, to present foundation classes in social media.
The program is designed for business owners, employees and entrepreneurs. We offer these courses as on-demand learning opportunities for organizations, companies, etc. to offer to their employees. If you are interested in Social Media Marketing Courses for your personal use, please visit here to learn more about those opportunities.
This is a 5-week Social Media Marketing course designed for busy professionals. Learn the why and how of social media networking for your business. Totally online introduction workshop covers:
Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Mobile devices such as phones and tablets may not be not compatible.
Learning Objectives
Course Modules
Course Access
On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.
This is a 5-week Social Media Content course designed for busy professionals. If you are responsible for your organization's online social media presence, this course is ideal. Learn how to develop content, procure it and automate it for personal/business pages* in Facebook, LinkedIn, Twitter, Pinterest, WordPress Blog, Google+, YouTube, Instagram, and Flickr. *Other platforms as deemed appropriate.
Prerequisite: Basic computer knowledge and basic understanding of social media with social media platforms completed OR completion of Social Media Marketing for Your Business. This class is not for beginners.
Learning Objectives
Course Modules
Course Access
On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.
This is a 6-week FaceBook Marketing course designed for busy professionals. With Facebook's readership growing every day, and organic reach continuing to fall, you simply cannot afford to ignore FaceBook advertising any longer. Get the inside scoop on this incredibly powerful tool, and start using it to your advantage.
Totally online introduction workshop covers:
Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Mobile devices such as phones and tablets may not be not compatible.
Learning Objectives
COURSE ACCESS INSTRUCTIONS
On the start date of the course, students will receive an email from "notifications@instructure.com" inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.
This is a 5-week Video Marketing course designed for busy professionals. Find out the secrets behind developing compelling video content, techniques for increasing traffic, views and ultimately, conversion to sales for a business, growth for a brand, members for an organization, etc.
Prerequisite: Basic computer knowledge and basic understanding of social media with social media platforms completed OR completion of Social Media Marketing for Your Business. This class is not for beginners.
Course Access
On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.
What is the best way to get new clients and customers? Most say word-of-mouth communication. Reports tell us people are four times more likely to buy when referred by a friend. While word-of-mouth promotion is the best way to get new clients and customers, not everyone knows exactly how to get referrals doing business in a "virtual world."
FGCU's Referral Marketing Course will help you develop referral influence and expertise both face-to-face and in the online world. Learn about referrals for salespeople, solo service providers, entrepreneurs, small businesses, independent consultants and coaches; all people who rely on word of mouth to grow their business. The focus is on building the foundation you'll need for an effective system of securing referrals.
In this totally online 8-week course, students learn the seven steps to finding the ideal referral. The seven steps include: how to define your ideal prospect, identify potential referral sources, develop a motivating offer, craft a referral request, outline a recommendation message, design a conversion plan, and a lay out a follow-up strategy.
Course Modules
Course Access
On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.
