Continuining Education

Fort Myers Social Media Marketing Courses

Social Media has arrived, but do you know how to use it effectively? In Harvard Business Review studies, 88% of business users reported they’re not yet using or are using social media ineffectively to benefit from its use.

To help business people gain the advantage of using social media for marketing effective branding, FGCU has teamed with Tamara Patzer, social media and internet marketing expert, to present foundation classes in social media.

The program is designed for business owners, employees and entrepreneurs.

Social Media Certificate Course (online course)

Dates: TBA
$250
REGISTER HERE

This is a 5-week Social Media Marketing course designed for busy professionals. Learn the why and how of social media networking for your business. Totally online introduction workshop covers:

• Web 2.0 Marketing, Social Media Basics and why you need to be online
• In this course participants will set up individual and/or business accounts in Facebook, LinkedIn, Twitter, Pinterest, WordPress Blog, Google+, YouTube, Instagram, and Flickr.

Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Mobile devices such as phones and tablets may not be not compatible.

Learning Objectives

• Identify social media platforms;
• Evaluate social media platforms and tools;
• Access and select appropriate social media platforms for business;
• Locate social media platforms;
• Create and prepare social media platforms for use;
• Evaluate social media automation tools;
• Set up and schedule social media posts manually and automatically;
• Demonstrate knowledge of use of social media via mobile and other computer devices;
• Employ the use of social media platforms to market a business, nonprofit or personal cause;
• Set up accounts for: Gmail, Google+, YouTube, Facebook, Linkedin, Twitter, Pinterest, Wordpress blog, Flickr, Instagram and other*.

Course Modules

• Module Introduction: Intro to course and overview; Why You Want to Use Social Media
• Module 1: Setting Up Social Media Accounts (5-10 days)
• Module 2: Social Media Automation (5-10 days)
• Module 3: Social Media Measurements Overview (5-10 days)
• Module 4: Mobile Marketing Overview (5-10 days)
• Module 5: Content Overview (5-10 days)

Course Access

On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.

Social Media Content — Brand Creation for Your Business (online course)

Dates: TBA
$250
REGISTER HERE 

This is a 5-week Social Media Content course designed for busy professionals. If you are responsible for your organization's online social media presence, this course is ideal. Learn how to develop content, procure it and automate it for personal/business pages* in Facebook, LinkedIn, Twitter, Pinterest, WordPress Blog, Google+, YouTube, Instagram, and Flickr. *Other platforms as deemed appropriate.

Prerequisite: Basic computer knowledge and basic understanding of social media with social media platforms completed OR completion of Social Media Marketing for Your Business. This class is not for beginners.

Learning Objectives

• Identify the keys to building your own content "brand;"
• Describe the content marketing brand you want to build (who to appeal to, what you want to be known for, types of content people expect from you);
• Create your brand manifesto, including an overview of your brand, standards of style and language, tone, etc. summary of target market, likes/dislikes, preferred channels and platforms of communications, other details needed to create content;
• Create simple, easy to implement content marketing strategy with goals and target channels/platforms;
• Use online free tools to create content;
• Create 6 different types of content to promote your brand;
• Distribute content to at least 6 channels;
• Review content with mobile friendly content checklist;
• Draft editorial calendar;
• Create a 'visibility' checklist of how and where you will get visibility for your brand.

Course Modules

• Module Introduction: What is content marketing and why you should care; Learning Objectives.
• Module 1: Create Your Brand Strategy
• Module 2: The 6 Types of Content You Must Create
• Module 3: Tools to Create Content
• Module 4: Spreading the Word: How to Create Buzz about your Brand
• Module 5: Next Steps

Course Access

On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.

FaceBook Marketing For Business (online course)

Dates TBA
$250
REGISTER HERE 

This is a 6-week FaceBook Marketing course designed for busy professionals. With Facebook's readership growing every day, and organic reach continuing to fall, you simply cannot afford to ignore FaceBook advertising any longer. Get the inside scoop on this incredibly powerful tool, and start using it to your advantage.

Totally online introduction workshop covers:

• Creation of a Facebook sales funnel that will attract your ideal clients and keep building your relationships
• Customer attraction, campaign development, sales conversions and cultivation of happy customers who share your message

Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Mobile devices such as phones and tablets may not be not compatible.

Learning Objectives

• Create a strong, unique funnel based on an accurate composite of your unique, ideal client
• Decide on your perfect opt-in gift - figure out exactly what to offer
• Decide on your best money-making offer
• Set up your Facebook Ad to send targeted traffic to your squeeze page

COURSE ACCESS INSTRUCTIONS
On the start date of the course, students will receive an email from "notifications@instructure.com" inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.

Video Marketing Certificate Course (online course)

Dates TBA
$250
REGISTER HERE 

This is a 5-week Video Marketing course designed for busy professionals. Find out the secrets behind developing compelling video content, techniques for increasing traffic, views and ultimately, conversion to sales for a business, growth for a brand, members for an organization, etc.

Prerequisite: Basic computer knowledge and basic understanding of social media with social media platforms completed OR completion of Social Media Marketing for Your Business. This class is not for beginners.

Course Access

On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.

Referral Marketing Course (online course)

Dates TBA
$250
REGISTER HERE 

What is the best way to get new clients and customers? Most say word-of-mouth communication. Reports tell us people are four times more likely to buy when referred by a friend. While word-of-mouth promotion is the best way to get new clients and customers, not everyone knows exactly how to get referrals doing business in a "virtual world."

FGCU's Referral Marketing Course will help you develop referral influence and expertise both face-to-face and in the online world. Learn about referrals for salespeople, solo service providers, entrepreneurs, small businesses, independent consultants and coaches; all people who rely on word of mouth to grow their business. The focus is on building the foundation you'll need for an effective system of securing referrals.

In this totally online 8-week course, students learn the seven steps to finding the ideal referral. The seven steps include: how to define your ideal prospect, identify potential referral sources, develop a motivating offer, craft a referral request, outline a recommendation message, design a conversion plan, and a lay out a follow-up strategy.

Course Modules

• Introduction
• Overview: 7 Steps to Referral Marketing Success
• Module 1: Define Your Ideal Prospect
• Module 2: Identify Potential Referral Sources
• Module 3: Develop Your Motivating Offer
• Module 4: Craft Your Referral Request
• Module 5: Outline Recommendation Message
• Module 6: Design a Follow-up Strategy for Converting Referrals
• Module 7: Design a Follow-up Strategy for Referral Sources
• Module 8: When to Ask for Referrals and Next Steps: Complete Your Referral Marketing Plan

Course Access

On the start date of the course, students will receive an email inviting them to participate in the course. Students will be asked to create a profile in our CE-CANVAS Learning Management System before they can participate in the class.