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Alico Chair in Market Analysis and Development, Eminent Scholar
Phone: (239) 590-7382
Office: Lutgert Hall 3308
Ph.D. in Marketing, University of North Texas (1970)
Dr. Van Auken has over 50 refereed journal publications. During his career he has been ranked as the 18th leading publisher in the field of advertising. Recently, his work in the Journal of Marketing Analytics was recognized by Palgrave-Macmillan for receiving over 2300 downloads during 2015.
Dr. Van Auken has served as a business school dean and has 14 years of experience as a department chair. He has been a marketing consultant to large corporations and has had many adventures as an expert witness in his area of marketing.