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Lutgert College of Business

Lutgert College of Business

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Diana L. Haytko, Ph.D.

Marguerite and Guy Howard Professorship in Business; Professor of Marketing
Phone: (239) 590-1249
Office: Lutgert Hall 3323

Ph.D. in Marketing, University of Wisconsin-Madison (1997)

Dr. Haytko’s current research interests are in relationship marketing and international business. Her articles have appeared in such publications as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, the Journal of Business and Industrial Marketing, and several others.

Dr. Haytko has received two national teaching awards: the Houghton-Mifflin Pride and Ferrell Teaching Innovations Award and the American Advertising Federation Educator of the Year award. She is on the Editorial Board of the Journal of the Academy of Marketing Science, Journal of Marketing Theory and Practice, and the Journal of Global Scholars of Marketing Practice. Currently, she is Editor of the Journal of Business Cases and Applications.

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