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Institute for Entrepreneurship

Institute for Entrepreneurship

Würzburg EMBA Program


Wurzburg 2017

University of Würzburg EMBA Two Week Entrepreneurship Bootcamp

June 5-16, 2017

Florida Gulf Coast University hosted an EMBA Entrepreneurship Certificate Program with the University of Würzburg. Dr. Sandra Kauanui, Director for the Institute for Entrepreneurship, led the two-week program focused on "intrapreneurship" - the ability to use entrepreneurial skills in a corporate environment. 

19 Executive MBA Qiagen Students from the University of Würzburg in Germany visited FGCU for the two-week Certificate Program in Business, Innovation and Entrepreneurship to test a local business's new product feasibility. Their program included “learning by doing” which required them to work with Pyure, a local business, to explore the feasibility of four new products the company is considering taking to market. 

Pyure CEOPyure is the fastest-growing independent organic sweetener company in the United States leading a sugar reduction revolution. The company has the opportunity to expand its reach through its unique sugar alternative, which has the potential to solve problems for a number of different industries. 

Benjamin Fleischer, Founder and CEO of Pyure Brands, LLC (pictured left) presented the opportunity he is currently facing to the students. Student teams used data the company has collected, along with their own research and analysis, to examine and make recommendations to the CEO after learning the methods and tools involved with Lean Startup Method. 


During the 2-week program, students learned to apply:

  • Design Thinking
  • Customer Valuation
  • Opportunity Recognition
  • Ethical Decision Making
  • Sustainability
  • Leadership
  • Team Building
  • Developing & Maintaining Strong Corporate Partnerships
  • Distribution Channel Selection
  • Market Validation