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Marketing B.S.

Marketing B.S.

Program Requirements

 
 

Program Requirements for 2017-2018 Catalog Year

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The General Education Program Website is located at https://www2.fgcu.edu/general_education


Program Requirements
For this major, common prerequisite courses with an asterisk (*) require prior knowledge and skills demonstrated through degree acceleration programs (e.g., the College Board’s Advanced Placement Program [AP], International Baccalaureate Program [IB], College-Level Examination Program [CLEP], Advanced International Certificate of Education Program [AICE]); dual enrollment; placement exam; or college coursework as noted below: 
 
For MAC 2233, complete MAC 1105 with a minimum grade of B. For MAC 1105, complete MAT 1033 with a minimum grade of C.
  1. FGCU General Education Program (https://www2.fgcu.edu/general_education/)
    To prevent or minimize excess hours, select general education courses that satisfy common prerequisite requirements for your intended major.

  2. Common Prerequisites
    For this major, common prerequisite courses with an asterisk (*) require prior knowledge and skills demonstrated through degree acceleration programs (e.eg, the College Board's Advanced Placement Program [AP], International Baccalaureate Program [IB], College-Level Examination Program [CLEP], Advanced International Certificate of Education Program [AICE]); dual enrollment; placement exam; or college coursework.

    FGCU Course: ACG 2021 Intro to Financial Acctg. (3) Minimum grade of C
    Acceptable Substitute: ACGX021 or ACGX022 or (ACGX001 and ACGX011)

    FGCU Course: ACG 2071 Intro to Managerial Acctg. (3) Minimum grade of C
    Acceptable Substitute: ACGX071 or ACGX301

    FGCU Course: CGS 1100 Computer Software and Technology (3) Minimum grade of C
    Acceptable Substitute: CGSX100 or CGSX100C or CGSX530 or  CGSX570 or CGSX060 or CGSX531 or CGSX000 or ISMX000 or CGSX518

    FGCU Course: ECO 2013 Principles of Macro Economics (3) Minimum grade of C
    Acceptable Substitute: ECOX013

    FGCU Course: ECO 2023 Principles of Micro Economics (3) Minimum grade of C
    Acceptable Substitute: ECOX023

    FGCU Course: *MAC 2233 Elementary Calculus (3) Minimum grade of C
    Acceptable Substitute: MACX233 or MACX230
    [Prerequisites of MAT 1033 minimum grade of C then MAC 1105 minimum grade of B; or relevant accelerated credit; or placement exam]

    FGCU Course: STA 2023 Statistical Methods (3) Minimum grade of C
    Acceptable Substitute: STAX023 or STAX122 or QMBX100

  3. Business Common Core (27 credits)
    BUL 3130 Legal & Ethical Environment of Bus (3)
    FIN 3403 Business Finance (3)
    ISM 3011 Information Systems (3)
    MAN 3025 Principles of Management (3)
    TRA 3151 Operations Management (3)
    MAR 3023 Introduction to Marketing (3)
    GEB 4890 Business Strategy (capstone) (3)
    ENC 3250 Professional Writing (3)
    SPC 2023 Public Speaking (3)

  4. Required Courses in the Major (15 credits)
    MAR 3503 Consumer Behavior (3)
    MAR 4613 Marketing Research (3)
    MAR 4804 Marketing Strategy (3)
    MAR 4841 Services Marketing (3)
    MAR 4832 Product & Brand Management (3)


  5. Restricted Electives (12 credits)
    Select 12 credits of upper division (3-4000 level) in marketing (MAR) or advertising (ADV) courses.

  6. University Requirements (3 credits)
    IDS 3920 University Colloquium (3)

  7. Additional Electives - as needed to reach total credits required for the degree
TOTAL CREDITS REQUIRED: 120 HRS