The B.S. in Marketing prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets. The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning. The program also covers the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.
Degree-seeking students are classified as pre-majors prior to formal transition into a LCOB major. As pre-majors, students may enroll in lower level (1000-2999) courses to satisfy general education and common prerequisite requirements; lower level electives; and business common core courses, except GEB 4890, if course prerequisites are met. Pre-majors may not enroll in upper level (3000-4999) courses for the major.
Transition from a LCOB pre-major to a major happens following (a) completion of all common prerequisites with a minimum grade of C or higher in each course; and (b) completion of 50 earned hours of courses with a minimum GPA of 2.0.
For timely degree completion, FTIC (First Time in College) students are expected to complete the following:
For timely degree completion, transfer students are expected to complete the following:
Students should refer to the Curriculum Map for milestone information. Curriculum maps for each major can be found at https://www2.fgcu.edu/cob/.
In addition to the program requirements, students must: