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OLE - Online Learning Programs
8695 College Parkway
Suite 1181
Ft. Myers, FL 33919

Phone #s: all area codes are 239
Continuing Education: 425-3270
Institute of Government: 425-3271
Renaissance Academy: 425-3272
Fax:  425-3260

 

 

 

 

Personal Fitness - Continuing Education

 
 

Business & Marketing Success Series (WITS 2 CECs)

WITS Attracting Club Members
ATTRACTING CLUB MEMBERS

Attracting members is perhaps the most important aspect of your fitness club business. Successful club owners and managers know that without members, you will have no revenue, no purpose, and no viable business. In this course, you will gain insight into types and categories of memberships, pricing strategies, creating a unique brand for your business, and membership sales.

Building Blocks of Sport and Exercise Nutrition
BUILDING BLOCKS OF SPORT AND EXERCISE NUTRITION

This course provides students the ideal balance of reliable nutrition information and practical sport-related knowledge. You will become familiar with how the building blocks of sport and exercise nutrition can affect your clients on a daily basis.

WITS Club Management Facility Set Up and Design
CLUB MANAGEMENT: FACILITY SET UP AND DESIGN

In this course, you will learn about the various space requirements of a well-functioning facility. In addition to your workout area, you will need office and storage space, locker rooms, perhaps a laundry room, and a space for child care. You will also need to select exercise equipment, and this course describes the various options available. Once you have determined the space and equipment requirements of your facility, you will be ready to begin the construction process. This course gives you the vital information you will need to build a facility from the ground up, or to renovate an existing space.

WITS Club Management Human Resources and Staffing
CLUB MANAGEMENT: HUMAN RESOURCES AND STAFFING

You may have constructed the most beautiful and well-equipped facility in the history of gyms, but without skilled, qualified, personable staff, your business will not succeed. Attracting, training and retaining the best staff is fundamental to creating an exemplary service culture. This course will help you identify and build a winning team, and to provide the types of leadership and management skills that are essential to a productive working environment.

Club Management Membership Retention
CLUB MANAGEMENT: PROGRAMMING ESSENTIALS FOR MEMBER RETENTION

Providing spaces and equipment for members to work out is fundamental. However, if you really want to build a service culture in your facility, you will need to provide programming that meets the needs, desires and expectations of your members. You will also need a well-planned business model that enables you to operate your business smoothly, efficiently and profitably. This class begins with strategies for developing exemplary programming for your members. It then goes on to give you invaluable tools for developing and implementing a business operating model that will get your business off to a dynamic start.

WITS Developing Relationships Key To Success
DEVELOPING RELATIONSHIPS: THE KEY TO SUCCESS

“Fitness” is a “people business”, and successful fitness professionals create positive relationships and build productive networks. In this course you will learn how to identify and develop the relationships that will be key to your business success. Topics covered include; community relations, networking, and providing the highest level of service to build loyalty and retain clients.

WITS Developing Business Strategy
DEVELOPING YOUR BUSINESS STRATEGY

One thing that all successful business have in common is that they start with a clear focus and plan. This course is designed to help you develop your business strategy and focus. You will have the opportunity to develop your mission, establish short and long term goals, and perform a SWOT analysis to help you assess your strengths, weaknesses, opportunities, and threats.

WITS Developing Marketing Promotion Strategy
DEVELOPING YOUR MARKETING AND PROMOTION STRATEGY

Many believe that “marketing” is simply how you advertise your business. Marketing is much more comprehensive and incorporates everything from your business name, logo, pricing strategy, and location. This course will help guide you in the development of your marketing strategy as well as provide insight into successful promotions.

WITS Establishing Your Brand
ESTABLISHING YOUR BRAND AND IMAGE

One of the most important things to understand about advertising and marketing your Personal Training services is that YOU are your business! It is your skills, expertise, personality and individuality that clients connect with and purchase. This course will focus on using YOU to create a positive image, enhance your “brand,” and attract and retain customers. We will also explore the role and impact of negative advertising on your business and the fitness industry.

WITS Finance and Budgets What Every Fitness Professional Should Know
FINANCE AND BUDGETS: WHAT EVERY FITNESS PROFESSIONAL SHOULD KNOW!

While many pursue a career in fitness because they love to work out and help others, there is no getting around the fact that attention must be paid to finances. The most successful fitness professionals know as much about finance and budgeting as they do about the human body and exercise. This course introduces you to basic financial tools you will need to keep your business in the black. Strategies for budgeting, controlling expenses, building revenue and buying and selling a business will all be examined.

WITS Identifying Your Products and Serivces
IDENTIFYING YOUR PRODUCTS AND SERVICES

One thing that all successful business have in common is that they start with a clear focus and plan. This course is designed to help you develop your business strategy and focus. You will have the opportunity to develop your mission, establish short and long term goals, and perform a SWOT analysis to help you assess your strengths, weaknesses, opportunities, and threats.

WITS Identifying Your Products and Serivces
PROMOTION AND SALES BASICS

Do you struggle with finding the most effective and affordable way to promote your business and reach your target market? Are you uncomfortable with sales? This course is designed to help you determine how to promote and sell your products and services. You will learn about different ways to promote and advertise your business and come up with an effective strategy to help you achieve your business goals.

WITS Retaining Club Members
RETAINING CLUB MEMBERS

It costs 6 – 7 times more to attract a new customer then it does to RETAIN one. While marketing and membership sales are important drivers for revenue, the savvy club manager knows that member satisfaction and retention is even more vital to running a successful gym business. Your existing members provide monthly or annual dues, and satisfied members spread the word, bringing in new customers. This course focuses on the important variables that influence member retention. You will learn how to create positive experiences for your members by cultivating a service culture.

WITS Setting Prices for Profitability
SETTING PRICES FOR PROFITABILITY

How do you determine what to charge for your services? Price yourself too high and you may lose clients; too low and some may think you aren’t qualified. While setting prices may seem like a straightforward concept, there are actually many different factors to consider, and these decisions can make or break your business. This course will help you formulate your pricing strategy and determine what you will charge for your products and services.

WITS Sport and Exercise Nutrition Special Considerations
SPORT & EXERCISE NUTRITION: SPECIAL CONSIDERATIONS

Expand on your knowledge of nutrition basics for application to sport and exercise. You will learn essential sport-related information to assist your clients in achieving optimal results. Additional topics discussed include the origins of sport and exercise nutrition, as well as special considerations with specific populations.

W.I.T.S. CEU/CEC Courses

WITS Youth Fitness Practical Review
YOUTH FITNESS PRACTICAL REVIEW

This course provides a broad overview of concepts related to the design of fitness programs for youth. Topics include assessing youth fitness levels, parental permission, equipment, and advanced exercises, as well as strategies for training youth and understanding the physical and psychological differences between children and adults. This course is also a great review and preparation for those interested in taking the Youth Fitness Specialist Certification course.

WITS Youth Fitness Foundations
YOUTH FITNESS FOUNDATIONS

This informative course will provide you with a core knowledge foundation in Youth Fitness topics. Since 1980, obesity prevalence among children and adolescents has almost tripled, according to the CDC. This course will help fitness professionals understand the physical and psychological differences between children and adults and provide them with the tools necessary to design effective and appropriate programs for a growing audience. This course is also a great review and preparation for those interested in taking the Youth Fitness Specialist Certification course.

WITS Sport and Exercise Nutrition Special Considerations
SPORT & EXERCISE NUTRITION: SPECIAL CONSIDERATIONS

Expand on your knowledge of nutrition basics for application to sport and exercise. You will learn essential sport-related information to assist your clients in achieving optimal results. Additional topics discussed include the origins of sport and exercise nutrition, as well as special considerations with specific populations.

WITS Running Well
RUNNING WELL

This course combines classroom learning and practical training to teach you the most effective running techniques. You will learn to use the physiology of running to assess and achieve optimal running form. Topics include proper running technique, warm- up and cool down, stretching, foot type analysis and footwear, running surfaces, training program design, core stability, nutritional needs and injury prevention.

WITS Resume Writing
RESUME WRITING

W.I.T.S. is proud to offer a resume writing service to students and alumni. In today’s volatile job market, having a strong resume can be the ‘make or break’ opportunity to landing an interview. Recruiters and hiring managers receive and read hundreds of resumes a day! Only resumes that are clear and concise are considered for a telephone screening and/or an interview.

WITS Pregnancy Fitness
PREGNANCY FITNESS

This class combines hours of lecture and practical training examples designed to give you the knowledge and skills you need to train pregnant women safely and effectively. The human body goes through many physiological and emotional changes throughout the 40 weeks of gestation. Trainers need to be aware of these changes and the effect they have in each phase of pregnancy in order to meet the needs of the client during this special time. The lectures will provide you with a foundation of knowledge about pregnancy and the importance of safe and effective exercise. During the practical demonstrations you will apply this knowledge and develop the skills and experience for safely and effectively training pregnant clients.

WITS Personal Trainer Practical
PERSONAL TRAINER PRACTICAL REVIEW

Learn all the key components to work with clients with hands on drills with Michelle Matte, ME & Abby Hoffman-Eastman, MS Ed. This is a great study tool for anyone trying to learn the essentials of being a personal trainer. If you need follow up on training issues, then this is for you. Online version includes additional video links and materials to put you way over the top of the learning curve.

WITS Personal Trainer Lecture Review Foundations
PERSONAL TRAINER LECTURE REVIEW FOUNDATIONS

Add a little razzle dazzle to your studying! This self-paced, online program is an essential resource for students who want to prepare for their certification exam, as well as current fitness professionals who want to review and refresh their knowledge base. This program includes eight interactive modules that cover all of the core content included in the W.I.T.S. Personal Trainer Certification courses, a practice exam and much more!

WITS Older Adult Fitness Foundations
OLDER ADULT FITNESS FOUNDATIONS

This class is for health and fitness professionals wanting to gain knowledge, training, and competency to assess fitness levels, design fitness programs and provide motivating exercise instruction for older adults. Required text available for purchase through W.I.T.S. This course is also a great review and preparation for those interested in taking the Older Adult Fitness Specialist Certification course.

WITS Nutritional Concepts
NUTRITIONAL CONCEPTS

As a fitness professional, you should have a foundational knowledge of nutrition and nutritional concepts. This new, updated online course introduces you to current nutrition information and practical consumer-oriented knowledge. You will become familiar with the principles of diet planning, government standards, and food labeling and the biological functions and food sources of each nutrient. This course is offered online and is available 24/7 from any location. Online mentors are available to support your learning.

WITS Group Exercise Instructor Practical Review
GROUP EXERCISE INSTRUCTOR PRACTICAL REVIEW

This course provides a broad overview of concepts related to the design of group exercise programs and classes. Topics include assessment in a group setting, creating group cohesion, cueing, and the general format of a group exercise class. This course is also a great review and preparation for those interested in taking the Group Exercise Instructor Certification course.

WITS Group Exercise Instructor Foundations
GROUP EXERCISE INSTRUCTOR FOUNDATIONS

This informative course will provide you with a core knowledge foundation for group exercise. You will learn about the history and evolution of group exercise and the reasons behind the explosive growth of specialty classes. We will also cover the principles behind designing and leading a safe, effective, and motivating group exercise environment. This course is also a great review and preparation for those interested in taking the Group Exercise Instructor Certification.

wits fundaments sport exercise nutrition
FUNDAMENTALS OF SPORT AND EXERCISE NUTRITION

This course will help you not only improve your fitness, health and performance, but also help your clients become more successful in meeting their sport-related fitness goals. You will learn the foundational principles of nutrition while applying practical sport-related knowledge. Throughout this online, self-paced course you will evaluate current topics in Sport and Exercise Nutrition and investigate how to best implement sound nutrition-based science into your daily training practices.

wits exercise program design special populations
EXERCISE PROGRAM DESIGN FOR SPECIAL POPULATIONS

Personal fitness trainers and people interested in improving health and fitness will learn how to design safe and effective exercise programs by learning more about challenges associated with chronic health issues. While it is beyond the scope of practice to diagnose disease, it is important for personal trainers to be familiar with the major health challenges. There are many clients at our fitness facilities who got clearance by their physicians to exercise, but may be taking prescription drugs for various medical conditions. If you limit yourself to only the young and healthy population, you will be limiting yourself from many great opportunities to help people and also make higher income. Often the more ‘mature’ clients who are 40-65 years old have much higher discretionary income than the younger clients.

wits digital badge personal trainer toolkit
DIGITAL BADGE & PERSONAL TRAINER TOOLKIT

W.I.T.S. is excited to offer a new opportunity exclusively for our graduates and Certified Personal Trainers. We invite you to join our NEW Personal Trainer Toolkit. We have designed this online resource to help you be successful in your career. Our commitment to you does not end once you become certified. We are invested in your career and professional success.

wits cardio box
CARDIO BOX 101 DVD

Learn all the essential fundamental punches, kicks and boxing moves to lead a safe and energetic group fitness program. This program is complete with a workbook showing the form and function of how to progress in a group workout. Two workouts of two different styles are shown to mix and match the best of both classes in the W.I.T.S. 100 minute DVD. The program includes a written exam, DVD and a textbook.

wits building blocks sport nutrition
BUILDING BLOCKS OF SPORT AND EXERCISE NUTRITION

This course provides students the ideal balance of reliable nutrition information and practical sport-related knowledge. You will become familiar with how the building blocks of sport and exercise nutrition can affect your clients on a daily basis. 

W.I.T.S. Certifications

wits lifestyle fitness coaching certification
LIFESTYLE FITNESS COACHING CERTIFICATION

The most successful fitness professionals know that their clients’ success depends on making significant lifestyle and behavior change. It’s not enough to create an exercise program, but you must also develop a relationship based on trust, understanding, and respect, in which you are able to communicate, motivate, and support your client towards reaching their goals. This class will help you develop the skills to do just that, to be more effective as a personal trainer, and most importantly, to help your clients achieve their fitness and lifestyle goals.

wits online hybrid group exercise certification
ONLINE HYBRID GROUP EXERCISE CERTIFICATION

This online 9 module hybrid certification is like no other. This self paced – mentored course will help you to develop skills for leading a group to the best of your ability. The program will include online lecture videos, practical lab demonstrations and establish an interactive participation in a 4 day hands on practical lab. A 30 hour local internship site will be made available. Lectures will cover the essentials of group exercise history, music, choreography, safety techniques, as well as basic applied science specifically relating to group exercise cardiovascular, muscular, and flexibility health.

wits online hybrid older adult specialist certification
ONLINE HYBRID OLDER ADULT SPECIALIST CERTIFICATION

Get the training and education you need to serve the fastest growing fitness population in the US. This 38 hour course includes 9 hours of ONLINE lecture, 9 hours of ONLINE practical training preparation, a LIVE 3 day practical training & testing. This unique specialist certification provides you with the specific knowledge and practical skills you’ll need for working with older adult clientele. Learn what common ailments and physical conditions are germane to this special population and how to design age appropriate, fun and functional exercise programs.

wits youth fitness certification course
YOUTH FITNESS CERTIFICATION COURSE

Since 1980, obesity prevalence among children and adolescents has almost tripled. Physical education programs are getting cut from school budgets and young people, more than ever, are in need of structured, supervised exercise and fitness programs. This nationally recognized certification course includes – 9 hours of classroom education (offered live and online), 9 hours of hands-on practical training, and written and practical testing (4 hours total for testing).