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Chief of Staff
Florida Gulf Coast University
10501 FGCU Blvd S.
Fort Myers, FL. 33965-6565

Phone: (239) 590-1006
Fax:     (239) 590-1066

Press Release


FGCU Art Gallery Opens 'ReconTextualized: Recent Works by Matt Siber' Aug. 24

August 17, 2006 1:41 PM     
For information contact:
Scott Snyder at (239) 590-7354

FORT MYERS, FL - Florida Gulf Coast University invites the public and media to an opening reception for the exhibit "ReconTextualized: Recent Works by Matt Siber" 5 p.m. to 8 p.m., Thursday, Aug. 24 in the Art Complex art gallery, and a gallery talk with the artist about his work 5 p.m., Thursday, Sept. 7. The show runs through Saturday, Sept. 23.
     Siber is a Chicago-based artist. He digitally manipulates images he has taken of rural and urban landscapes tainted with billboards, road signs and text intended to market, inform or give warning to those who pass through the areas.
     Siber says his large-scale digital prints in this exhibition subtly and effectively alter our existing urban, rural and suburban environments creating a new vision of our world. He intends for his work to draw attention to the advertising text and signs that surround us - our culture-created visual pollution.
     Unlike artists, or "culture jammers," of the 1980s and 90s such as the Guerrilla Girls or Survival Research Laboratories who would alter and make deliberate comment directly on road signs and billboards about the ills of our consumer and corporate culture, Siber says he documents and changes the context of the scene.
     In his Untitled Series, text is removed from the image and placed alongside the photographic image. In his Floating Logos Series, signposts are erased. In both cases the work is printed, framed and put into the gallery for consideration and interpretation.
     "Through the media of photography and digital imaging I create works that deal with popular media, culture and mass communication," Siber said.
     "I am particularly concerned with power and control on a large scale where forces and influence are exerted between large groups of people through advertising, news agencies, corporate branding and government propaganda. My work is an effort to create awareness of these influences with the hope of counteracting the hegemony of a money-driven, consumer culture," Siber said.
     With key aspects of FGCU's mission being to promote civic engagement, environmental sustainability and new technologies, the work of the Chicago-based artist intrigues viewers and creates dialogue within these relevant subjects.
     Admission to the Art Complex art gallery and parking in Lot 7 is free with a visitor's pass obtainable from the Information Booth when entering the campus. The gallery is open to the public 10 a.m. to 4 p.m., Mondays through Fridays excluding University holidays.
     For more information, media representatives should contact art gallery Director Scott Snyder at (239) 590-7354 or Assistant Curator Anica Sturdivant at (239) 590-7199.

- FGCU -

Images from "ReconTextualized: Recent Works by Matt Siber"
are available for reprint at

"All images are courtesy of the artist and Peter Miller Gallery, Chicago."

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